Generative AI for Learning and Research

Besides the citations, students are advised to elaborate on your usage of ChatGPT to uphold academic integrity. In fact, your teachers may require you to provide such evidence to ensure your proper use and acknowledgement of ChatGPT. Please follow the course/assignment outline, and consult your teachers about their requirements and expectations.

Since there is no official rule or format for recording usage of ChatGPT, the Library advises you to:

• Submit the records in the form of an appendix.
• Present the usage in a precise and concise way.
• Mention the model of ChatGPT you used and the period you obtained data.
• Record individual usage by:
  • Your chat history with ChatGPT in image format rather than text to avoid falsification or fabrication.
  • A brief description of the contents you used, your follow-up actions (e.g., adaption), and the part of the paper using the contents.
  • Any other information you deem important.

Appendix: Usage of ChatGPT

Model: HSUHK ChatGPT (gpt-3.5-turbo) 

Period: 14 – 18 July 2023 

 

Summary of usage: 

Usage 1: Generating title and research questions 

Usage 2: Summarizing an article 

Usage 3: Paraphrasing text 

Usage 4: Polishing writing styles  

Usage 5: Reviewing draft 

Usage 6: Creating citations 

 

Usage 1: Generating title and research questions 

The following contents were further revised by me and adopted in "Introduction" (page 1, page 2 paragraph 2) 

• The title "Social Media Marketing and Its Impact on Customer Engagement: An Empirical Study" 

• Research questions: 

  • How does social media marketing impact consumer behavior and purchase decisions? 

  • How can companies measure the effectiveness of their social media marketing campaigns? 

 

 

Usage 2: Summarizing article “Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda” 

Contents “The authors argue that customer engagement can lead to positive outcomes for businesses, such as increased customer loyalty, brand advocacy, and sales." were paraphrased by me and mentioned in “Literature Review” (page 3, paragraph 4) 

 

 

Usage 3: Paraphrasing text from book “Social media marketing : strategies in utilizing consumer-generated content” 

Contents “Companies that do not actively solicit reviews may see a decrease in website traffic and sales” were further revised by me and used in “Discussion and Implications” (page 12, paragraph 2) 

 

 

Usage 4: Polishing writing styles of “Literature Review” 

The polished version by ChatGPT was further revised by me and included in “Literature Review” (page 3, paragraph 2). 

 

 

Usage 5: Reviewing draft of “Discussion and implications”  

The suggestion of mentioning limitations of the study was adopted and such information was added to “Discussion and implications” (page 12, paragraph 5). 

 

 

Usage 6: Creating citations in APA 7th 

The generated citations were used in “References” (page 15). 

Texts for demonstration in the sample appendix were extracted from:

Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand’s social media marketing on customer engagement : Using big data analytics and natural language processing. Journal of Business Research, 125, 815–826. https://doi.org/10.1016/j.jbusres.2019.04.042 

Moriuchi, E. (2019). Social media marketing : strategies in utilizing consumer-generated content (Second edition.). Business Expert Press.